Core values: ¡ó Integrity, Diligence, Mutual Respect, Teamwork, and Dedication.

The Four Commandments of Management: Putting People First, Using Intelligence as Strength, Fairness and Justice, and Building a Business with Integrity.

Employment philosophy: ¡ó Employing individuals with both moral integrity and professional competence, cultivating and utilizing those with moral integrity but lacking moral character, limiting the use of those with moral integrity but lacking moral character, and firmly rejecting those with moral integrity but lacking moral character.

The Four Laws: Diligence, Dedication, Precision, and Entrepreneurship.

Three principles: ¡ó Consciously safeguard the fundamental interests of the company; Protecting reputation is protecting everything; Simple, efficient, happy, and growing.

Service philosophy: ¡ó Customer success is our success.

Five star service standard: ¡ó Sincerity, devotion, patience, attentiveness, and thoughtfulness.